CROWN PLAZA DOWNTIME
Wanting to speak to the modern business traveller, Crowne Plaza teamed up with Ryot Studio to create a series of award-winning mocumentaries, poking fun at the situations often faced by regular business people. In addition, a Downtime content hub ran for a year with over 50 articles, quizzes, animated features and videos on HuffPost UK. An extension to the original campaign ran late 2018, where the original mocumentaries were re-edited and used to drive traffic through to new content.
More people saw our content than would fit in all Crowne Plaza hotels worldwide, six times over.