FORD
PSYCHOLOGY OF PERFORMANCE

FORD PSYCHOLOGY OF PERFORMANCE

Can a simple mental exercise used by Ford racing drivers help give you the focus of an athlete? This was the question Ryot Studio put to the test for the 'Psychology Of Performance', working with leading neuroscientists, psychologists, Ford Performance drivers and technical designers to develop a unique VR simulation challenge integrated with an EEG brain-scanning headset to record driver focus and concentration. We then took our results out of the labs with a consumer content campaign across Europe taking these learnings to Ford target audiences from fans of motorsport to mindfulness.

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