HP
PAPERCRAFT

HP PAPERCRAFT

In order to inspire millennials to think about printing, Ryot Studio focussed on short-form papercraft tutorials for social, plus a series of bespoke editorial content on HuffPost UK. On Tumblr, Ryot produced AR-enabled worksheets and a media first with our AR-enabled ads – the first time a client used this product in EMEA.

LOVE SIMON >

87,000

Huffpost UVs

3,500,000

Tumblr
Impressions

37%

AR CTR