VOLTAROL
AN EXERCISE IN STORYTELLING

VOLTAROL AN EXERCISE IN STORYTELLING

From 2016, Ryot Studio have driven Voltarol’s digital promotion campaigns, telling their continuing story which encourages a non-active audience to reintroduce movement and exercise into their daily lives. This was achieved by compiling original video and a series of educational written content on HuffPost UK. As Voltarol’s story evolved, so did our approach, leveraging social platforms and Tumblr to reassemble and distribute the content to new audiences.

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